I help teams turn uncertain product and website tasks into structure, interface logic, visual systems and working releases.
A web service for analyzing how brands and websites appear in AI search and generative answers. The product helps teams understand how AI systems interpret a brand and shape answers for users. UI and product website design as part of the startup team.
A travel agency operating in Kazakhstan and providing tour search and booking services. The work was done in an outstaff format through UsabilityLab, which ran a full UX research cycle for the service.
A MedTech service for working with data from treatment results. It handles collection, processing and alignment of unstructured data with algorithms. Treatment Analyzer uses AI to analyze data and forecast treatment based on existing patient cases.
An AdTech platform connecting advertisers with website owners. Work started with identity, website and UI and continued until the product reached payback. The MVP launched in two months, followed by iterative interface improvements and niche testing.
A FinTech service with several connected cryptocurrency products. The design work started at the concept stage and included Pre-ICO and ICO landing pages, the main website, User Flow and wallet UI.
A cloud SaaS platform for marketing analytics that automates data collection from more than 180 advertising and analytics services. The work covered two years, from an RTB platform to one of the stronger products in the AdTech market.
I help turn scattered inputs into a clear scope, priorities and next steps.
I map pages, scenarios, entities and navigation before the interface is designed.
I design flows, states, prototypes and UI systems that can be handed over to development.
I prepare frontend, CMS logic, SEO basics, forms and launch checks.
First we clarify the goal, constraints and scenarios. Then we shape the structure, interface and launch plan, so it is clear what to do now and what each stage should produce.
You can start with a website, MVP, service interface or UX/UI support for an existing product. The work is scoped around the result your business needs first.
You have a service or automation idea, but the customer scenario, first scope and development budget are still unclear.
Define the customer task the MVP must validate and what result will count as success. Design a short scenario that can be shown to customers, partners or your team.
OutputA clickable version or MVP on a domain, scenario map, testable hypotheses, backlog and next iteration plan.
Your website is outdated, does not explain the service, does not generate leads or does not support a new business direction.
Formulate the client-facing proposal, page structure and key messages. Design UX: sections, navigation, forms and decision path.
OutputA working website that can be edited, measured and improved after the first launch.
You have a manual process, spreadsheets, a catalog, aggregator idea or client portal idea, but not yet a clear product logic and launch path.
Map the process, roles, scenarios, constraints and value points. Create the entity map, user flows and interface structure.
OutputProduct map, UX/UI, first working version, admin or CMS, backlog and technical decision list.
Your team needs to clarify a complex scenario, improve an interface, prepare a solution for development or strengthen UX/UI without a full-time hire.
Review the current product, metrics, roadmap and bottlenecks. Map user scenarios, states, roles and conflicts.
OutputUX audit, scenario map, prototypes, UI decisions, handoff and product risk list.
Experience matters by the task: what logic had to be assembled and in what environment.
Scenarios, product structure and interface decisions for collaborative work.
B2B / collaboration software / Product Designer / UXComplex interfaces, user flows, website pages and product logic for a marketing analytics platform.
AdTech / SaaS analytics / Product Designer / UX/UIUX structure and interface decisions for advertising platform workflows.
AdTech / Product DesignerProduct and interface work across website, flow and UI tasks.
Digital product / UX/UI DesignerTask structure, UX scenarios and product decision support.
FinTech / investment / Product Designer / PMWork with product and interface logic for data-heavy scenarios.
Data / product systems / UX/UI / ProductWebsite structure, service pages and interface logic for clinical research contexts.
MedTech / clinical research / UX/UI / PMInterface logic and visual decisions for a MedTech product.
MedTech / therapy / UX/UI DesignerTools stay the second layer: they support design, product, content and growth.
Describe what needs to be done, what already exists and what business result you need.
