Product design · AI development
I bring research,brand, web and UX designtogether in a working product
15+years in digital product development
I design interfaces and build websites and web services with AI tools. If you already have a development team, I join as a product designer. The format follows the task.
Experience across product teams
AI development
What to build for your business
Explain an offer, help customers choose, improve a team workflow or test a hypothesis. The service depends on the task the product needs to support.
- Business websites
Explain your offer and help visitors make an enquiry: a company website, landing page or redesign.
- Customer web services and aggregators
Help customers find, compare and choose an offer or complete a task in a web service.
- Internal services
Bring requests, approvals or tracking into a working tool with clear roles and statuses.
- MVPs for hypothesis testing
Choose a key hypothesis and a sufficient first version to gather evidence for the next decision.
In your team
Product design for your team
If you already have developers, I can join as a UX/UI and product designer: work through user journeys, design the interface and support implementation. Code and releases stay with your team.
Work
Product experience in practice
Cases from AdTech, FinTech, MedTech and other industries. Each one describes the task, working context and material involved.
Method
From business goal to working product
I clarify the task and audience, help define the positioning and visual identity, then design the product and interface and guide the work through launch.
Before we start
What we need to discuss
Can I start with an idea rather than a specification?
Yes. Tell me who the product is for, what task it should support and what you already have. We start by clarifying the goal and the first version. If estimating the work requires research or a prototype, we discuss that separately.
How are timing and cost determined?
After we clarify the main journeys, pages, data, integrations and available materials. Before work starts, we agree the deliverables, stages and checks. New requests are discussed as changes to the scope.
What does AI do in the project?
AI helps write and revise code. I decide what the product needs, design the interface, review changes and test user journeys. The tool alone does not establish the quality of the result.
Can we start with just one stage?
Yes. It could be a review of the current solution, a prototype or a first version with one main journey. We choose the stage based on the decision you need to make next.